IRIS Home Fragrances Forays into Aromatherapy Market, Offering Natural Wellness Solutions for Everyday Life

IRIS Home Fragrances, the premium home fragrance brand from the house of Cycle Pure Agarbathi, has announced its foray into the fast-growing aromatherapy category with the launch of its new Aromatherapy line. With a 78-year family legacy, this collection promotes respiratory wellness, refreshes and energizes, and helps relieve stress. It is designed with the principles of Aromachology, the scientific study of how scents influence human behavior and emotions. IRIS’ Aromatherapy range has been designed to bring together traditional healing practices with contemporary wellness needs, providing consumers with safe, effective, and easy-to-use products created to restore balance, relaxation, and energy in daily life.

The Aromatherapy range is available in seven signature fragrances, meticulously chosen for their therapeutic benefits. Lavender promotes relaxation and restful sleep, Ylang-Ylang uplifts mood and reduces anxiety, Eucalyptus supports respiratory wellness, Peppermint refreshes and energises, Frankincense calms the mind and aids meditation, Orange brightens mood and relieves stress, while Lemongrass adds a boost by invigorating and purifying the environment. Each fragrance has been curated to address specific needs, ensuring that the collection as a whole caters to the diverse rhythms of modern living.

Speaking on the launch, Kiran Ranga, Managing Director, IRIS Home Fragrances, said, “At IRIS Home Fragrances, we always wanted to make wellness an integral part of everyday living. With the Aromatherapy Range, we are combining the age-old healing properties of essential oils with the ease of modern applications, making self-care rituals simple, safe, and effective. Every product is made with a focus on safety, purity, and effectiveness. The natural formulas are skin-safe, versatile, and suitable for everyday use.”

The range is curated into three formats, comprising a total of eighteen products. It consists of four ready-to-use massage oils in 200 ml packaging, four roll-on oils in 10 ml packs, and ten pure essential oils in 15 ml bottles. The massage oils induce deep body relaxation, targeted relief, and therapeutic benefits while also nourishing the skin. The roll-on oils are pre-diluted, and safe for direct application on pulse points such as the wrists, temples, and behind the ears, bring quick relief from stress, promote better sleep, ease muscle tension, and calm the breathing, making them convenient companions for modern, on-the-go lifestyles. The essential oils, made from 100% pure, concentrated plant extracts, can be used in a variety of ways including diffusion, massage (when blended with carrier oils), inhalation, or bath rituals, supporting everything from mood enhancement and respiratory relief to focus, calmness, and relaxation.

With the IndiaAromatherapy market projected to grow from approximately ₹18,480 crore in 2025 to over ₹41,400 crore by 2031 at a CAGR of more than 14%, IRIS Home Fragrances aims to be at the forefront of this wellness revolution. Guided by its vision to make holistic well-being an accessible part of everyday life, IRIS is blending tradition with innovation, helping consumers nurture their physical and emotional well-being while strengthening its presence in the evolving wellness space.

Priced affordably from ₹199 onwards, the Aromatherapy Range is available across IRIS Aroma Boutiques, retail outlets, e-commerce and quick commerce platforms, along with exclusive website www.irishomefragrances.com.”

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